HokuApps Facilitates C2C Selling as a New Retail Avenue for Itely-based Kitchen Appliance Maker, De’Longhi Group

De’Longhi able to explore a new retail avenue facilitating a network of experts.

SINGAPORE, Nov. 12, 2020

HokuApps built and deployed a mobile solution for the Singapore market of Italy-based appliance maker De’Longhi Group. For the first time, De’Longhi Group brands – De’Longhi, Kenwood, and Braun Household put into action a new retail avenue for C2C selling.

In the backdrop of the COVID-19 pandemic, with brick & mortar stores closed, the platform saw increased demand in the consumption of home appliances. Customers benefitted from a network of “expert” consumers who could provide quality product advice while selling to the consumers at the same time. In addition, De’Longhi Group affiliates are now able to easily promote and fulfill the order quickly. The integrated solution enables consumers to receive special affiliate pricing on select products. Even if consumers sign up on the app without an affiliate referral code, they are still able to make purchases from the app at the brands’ e-shop prices.

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